Generate an Instagram Reel script for a listing
A free listing creation & marketing prompt for real estate agents. Fill in the blanks, then copy it or open it straight in ChatGPT or Claude.
Fill in the blanks
Leave any field empty to keep the [BRACKET] in the copied prompt. Your name, brokerage, city, phone and email are remembered in this browser.
Your prompt
Write a 30-second Instagram Reel script for my listing. Property: [ADDRESS], [BEDS/BATHS/SQFT], standout feature: [FEATURE], other highlights: [LIST 4-5] Format: Hook (0-3 sec): stops the scroll, not "Check out this listing!" Body (3-25 sec): 5 quick highlights, one shot each CTA (25-30 sec): what to do next Output: 1. Word-for-word voiceover with timestamps 2. On-screen text per shot, under 6 words each 3. Shot list: what to film and how (slow push-in, pan, reveal) 4. Music mood and tempo to search for in Instagram's audio library 5. Caption under 150 characters, ending with [YOUR BROKERAGE] 6. 10 hashtags Use only the features I listed. Follow Fair Housing guidelines: describe the property, not the ideal buyer.
AI output is a draft. Read every word before a client does.
When to use it
You want a 30-second vertical video for a listing on Reels, TikTok or Shorts.
Tip for a better answer
Ask for 3 alternative hooks and film all three; the first 3 seconds decide reach. Business accounts are limited to Instagram's licensed audio, so pick music there.
How to push the first draft further
- Reply “shorter” or “half the length”. First drafts run long.
- Ask for “three versions with different tones” and keep the best lines from each.
- Paste something you wrote that sounds like you and say “match this voice”.
Related prompts
The prompt pack
All 100 prompts, organized by your week
Lead gen, listings, buyers, sellers, negotiation, follow-up and referrals, written with Fair Housing and the 2024 NAR settlement in mind. PDF, CSV for Notion or Sheets, and a plain-text copy. $9, one time.