First email reply to a new Zillow buyer lead
A free first contact & qualification prompt for real estate agents. Fill in the blanks, then copy it or open it straight in ChatGPT or Claude.
Fill in the blanks
Leave any field empty to keep the [BRACKET] in the copied prompt. Your name, brokerage, city, phone and email are remembered in this browser.
Your prompt
Write a 75-word email reply to a buyer lead I just received from [ZILLOW / REALTOR.COM / OTHER PORTAL]. Context: - Lead's name: [NAME] - Property they asked about: [ADDRESS / TYPE] - Their stated timeline: [IF AVAILABLE] - One fact I've checked about this property: [E.G. DAYS ON MARKET, RECENT PRICE CHANGE, HOA FEE, SHOWING AVAILABILITY] Goals: 1. Sound personal and prompt, not like an auto-responder 2. Use my fact, and add no other details about the property or area 3. Suggest one specific next step (a 10-minute call this evening or a showing time) 4. Sign off as [YOUR NAME], [YOUR BROKERAGE], with [YOUR PHONE] for a direct text Also write 2 subject lines.
AI output is a draft. Read every word before a client does.
When to use it
Zillow or another portal just sent you a buyer inquiry and you want to reply within minutes.
Tip for a better answer
If you offer a showing, have your written buyer agreement ready; NAR rules require one before touring, so a short call usually comes first.
How to push the first draft further
- Reply “shorter” or “half the length”. First drafts run long.
- Ask for “three versions with different tones” and keep the best lines from each.
- Paste something you wrote that sounds like you and say “match this voice”.
Related prompts
The prompt pack
All 100 prompts, organized by your week
Lead gen, listings, buyers, sellers, negotiation, follow-up and referrals, written with Fair Housing and the 2024 NAR settlement in mind. PDF, CSV for Notion or Sheets, and a plain-text copy. $9, one time.