Re-engagement email for a 90-day-old cold lead
A free first contact & qualification prompt for real estate agents. Fill in the blanks, then copy it or open it straight in ChatGPT or Claude.
Fill in the blanks
Leave any field empty to keep the [BRACKET] in the copied prompt. Your name, brokerage, city, phone and email are remembered in this browser.
Your prompt
Write a re-engagement email for a real estate lead who hasn't responded in 90 days. Their last activity: [SHOWING / EMAIL / CALL, AND WHAT WE TALKED ABOUT] Original interest: [BUYING / SELLING / SPECIFIC PROPERTY] New information I can share: [PASTE A NEW LISTING, PRICE CHANGE OR MARKET STAT FROM MY MLS] The email should: - Not guilt-trip them about going quiet - Lead with the new information above; add no other market facts, rate figures or predictions - Give them an easy out if they're no longer interested - Make it easy to say yes to ONE small thing (a one-word reply, an updated search) - Stay under 120 words, with 3 subject line options Sign off as [YOUR NAME], [YOUR BROKERAGE], [YOUR PHONE].
AI output is a draft. Read every word before a client does.
When to use it
A lead went quiet about three months ago and you want to restart the conversation.
Tip for a better answer
Split the 3 subject lines across small batches of cold leads and reuse the winner; a one-word "not interested" option also cleans your list.
How to push the first draft further
- Reply “shorter” or “half the length”. First drafts run long.
- Ask for “three versions with different tones” and keep the best lines from each.
- Paste something you wrote that sounds like you and say “match this voice”.
Related prompts
The prompt pack
All 100 prompts, organized by your week
Lead gen, listings, buyers, sellers, negotiation, follow-up and referrals, written with Fair Housing and the 2024 NAR settlement in mind. PDF, CSV for Notion or Sheets, and a plain-text copy. $9, one time.